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Your Business Can Succeed With Email Marketing

Email marketing is not a new concept by any means, but several businesses are still not embracing this marketing concept as well as they should be. There are several worries that come along with email marketing, such as:

- Won’t my emails be treated as spam?

- Is it a waste of time?

- In the end, is it going to help my business that much?

Some businesses are going to say that the time that is devoted to email marketing is not worth it for them, that the profits they may earn from this do not even start to pay for the time that they invest. The truth is that when it comes to marketing, most studies have shown that email marketing does better than other marketing methods, including the use of social media. This does not mean to dismiss the other marketing methods, as a healthy marketing plan is one that utilizes various marketing techniques to complete the marketing goals.

How Email Marketing Works

It is best to think of email marketing just as any other marketing method, minus the use of a printer, paper and ink. Emails can be sent that have what would normally be sent in the mail as postcards announcing a new sale upcoming, a new item or even giving coupons to valued customers. The route in which they do this is to collect email addresses from current customers and potential customers. The best route to do this is to have a collection area on your website. For example, a call to action box that allows customers or potential customers to sign up for email offers. This allows you to legally obtain the email address and use this to send email marketing material to.

There are companies out there that are providing bulk email lists. However, there are dangers to this that need to be discussed. You need to understand that you can only send emails to those whom you have permission to send this email to. Thus, buying email addresses is not always the best alternative. Keep in mind that the US has a CAN-SPAM Act, enacted in 2003, that spells out what a business can and cannot do in email marketing.

Understanding the CAN-SPAM Act of 2003

There are a few rules to keep in mind when sending email marketing materials:

A) Always ensure that your subject line relays what you are writing about and is in no way false or misleading. For example, a good subject line would be: Exclusive Sale for Loyal Customers Only 7/5! A misleading subject line would be: You have won $100!

B) Also ensure that the To and From are labeled accordingly, you need to ensure that your name or business name is represented so that readers can see who sent the message

C) At the end of the email there has to be an opt-out link. You must give readers the option to quit receiving your email marketing messages if they so choose.

D) All email communication that is sent as an advertisement has to include this information in the communication. In addition, there needs to be a physical address of the company listed in the email.

Businesses who are found to be guilty in abusing marketing strategies via email can be fined up to $11,000. Worse, they can lose the right to send email or even lose the right to have a website for the infraction.

Types of Email Marketing

Almost anything can be emailed to customers or potential customers. For the most part, businesses that utilize email marketing can be put into one of three categories:

1. Promotional Emails: These emails are meant to show any promotions that may be ongoing, and are meant to encourage a customer to buy a product or to keep buying products due to the sale/low price.

2. Regular communication: These emails are meant as a way to stay in touch with customers. It is basically a way to reach out and keep a customer as your customer, thus inspiring brand loyalty.

3. Advertisement emails: These are similar to promotional emails, though they can be sent as a postcard type of email that is colorful, has sparse information that simply says the advertisement. For example: 20% off online purchases: Today Only!

How This Will Help You

It is simple: email marketing is a way to reach current customers and find new customers! There are 5 important aspects that email marketing can help with:

1. Email Marketing can increase the sales that you are seeing.

2. Through email marketing you ensure that your business is always on consumers minds.

3. With the use of email you are helping to ensure that customers are repeat customers.

4. This can help to establish that you are the business to turn to for a certain product or service.

5. You are building and maintaining relationships with customers through sending emails.

Starting Email Marketing

There are several programs out there which are designed to help get your email marketing program off to a great start. But, first you need the email addresses. One of the best methods for this is to have a way for customers to sign up for emails from your business. A great way to do this is to have a sign up form on your website. Another method is to collect these email addresses when purchases or orders are made for this purpose.

There are several programs on the market that can be utilized as a way to send out mass emails to those contacts that you have. A few examples of these programs are:

- Constant Contact

- Campaigner

- iContact

- Mailigen

These programs can be time consuming when first starting, as you need to figure out when these emails go out, how often they go out, the message and all the information that is needed to make this email one that is successful. However, there are ways to get around doing this, as you can hire a professional to handle this for you. Which is great for those who may be managing their business on their own, or simply who have no clue as to what to do to make this venture successful.

Email Marketing – A Powerful Tool for Your Business

One of the excellent ways to get connected and engaged with your clients is using social media sites like Facebook, Twitter and Pinterest. However, people claim that email marketing no longer remains effective and relevant because of the success of social media.

Stop listening to them, as these are just misconceptions. Email marketing is still alive and doing well as one of the most effective and powerful techniques of online marketing and being in touch with your clients.

Defining Email Marketing

Firstly, you must know what email marketing is, before moving towards the reasons explaining why it is so useful in business.

When a person visits your website and thinks of subscribing to your mailing list with the aim to keep in touch with you through email, it is known as email marketing. A mailing list like this is quite important if you are selling a service or product. Email marketing enables you to build customer loyalty, earn trust and promote brand awareness while encouraging your subscribers to purchase from you more often.

Email marketing has several benefits. Although, it is a great marketing tool however, unfortunately, it seems to possess a bad reputation with a few businesses, who fail to understand it fully.

Some companies are of the view that people immediately consider finding an email from a stranger and they delete it, thinking badly about their company.

This may be true to some extent, chiefly because businesses have failed to take the time for nurturing their list. Nevertheless, with responsible marketing, an email marketing campaign can be made to work exceptionally well for your business.

Email Marketing Against Social Media Marketing

As explained earlier, social media sites like Facebook and Twitter are superb ways to connect with both existing and potential clients. They are ideal platforms to go for word of mouth advertising, creating strong bond with your current audience and putting yourself in front of a new audience.

Both of these tools are necessary for your business. However, you cannot keep a check over who is seeing your updates or when they are seen.

Apart from this, you cannot control these connections fully, as social media sites like Twitter, Facebook keep making changes without notifying how they could affect the way you are connecting with your followers.

Social media sites do not provide you the opportunity to connect people one-on-one as you can connect through emails. Using email marketing, your promotional campaigns can be fine-tuned by you, while forming a list of people who show genuine interest in whatever you are offering.

With Twitter for example, your message is competing with hundreds or even thousands of other Tweets from companies promoting similar products or services to yours. The same is true on Facebook.

Even if you have a huge number of fans, they certainly are following other pages as well, which reduces your message’s effect. The same thing is true about emails but by sending a personalized email, you can gain their attention as they would actually open and read your email. The distractions present on social networks including recent status updates, chat options and new photos are not there in email marketing.

For this reason, it is important for you to make an effort and transform your followers into your email-marketing list as soon as possible. Once it is done, you have full control and authority as they are in the list of YOUR contacts. You will lose them only if they choose to unsubscribe from your email list.

How Can You Make Your Social Network Followers to Subscribe Your List?

It is not at all difficult. You just have to provide them with the reason for joining you. For instance, offer them something for which they would not mind giving their email address is a good idea.

You could offer a how-to guide, special offer or an answer addressing a particular issue or problem that is bothering your audience, exclusive information or special type of voucher or discount, especially for all your email subscribers.

You must select something that is not only of real value to your email subscribers, but is also of interest to your target audience.

Such actions are not enough to keep your email list active and interested. To avoid losing these valuable connections, you are required to think how you can constantly deliver information that help them remain engaged and persuade them to open the email sent by you.

Consider Your Email Subscribers as Royalty

Customers visiting your offline business or contacting you over the phone, have high expectations that they will be treated rightly and in a special way. Undoubtedly, when you deal with your customers face-to-face, you get recognized for superb customer service and for offering an excellent buying experience. What you should do is, offer the same experience to your email marketing contacts.

When a person heads towards you by subscribing and trusting you with his/her email address, he is in fact conveying you that he likes whatever you are offering and wants to know you more.

Think of it this way, you have been invited by them into their inbox. Therefore, it is your responsibility that this relationship and trust should not be abused by the bombardment of your sales pitches that keep promoting your services and products. You must nurture your email list. Try to be helpful as well as informative and send news and offers, which you consider that they like to know about.

Do not consider your mailing list like a group of faceless names. Keep in mind your ideal customer and exchange thoughts with them one to one. This makes your emails more informative and personal, strengthening the bond with your target audience.

Design a Newsletter

A perfect way to remain in touch with your email list is a newsletter. It gives you an ideal mix of updates, news, information and special offers about your business to develop engagement with the subscribers and enables them to know more about you. Newsletter is also a superb way of encouraging calls to action, may be with limited time offer.

The main purpose is to make available the relevant information, which your ideal clients want to read. However, you should be careful about not to make them bored. The information should be passionate and interesting.

Establish a Strong Bond with Your Subscribers

With the passage of time, your connection with your subscribers will grow. As it becomes stronger, the loyalty of your subscribers to your business increases and consequently, your business sales and profits get a boost. Your company will get new referrals, opportunities and mutually beneficial associations together with building new customer base.

Your Business Gets Repeat Business with Email List

If you do not use the internet world, you might go for placing an advertisement in your local newspaper or investing in flyers or using any other advertising media.

Here, you capture new customer only if a good number of people see your advertisement. However, an email list provides you the opportunity to bond and nurture with your subscribers and in the long run, you successfully form a base of loyal customers who like to purchase from you repeatedly.

Email marketing is undoubtedly one of the most effective tools for establishing a large core of new clients online apart from your regular local clients in your business.

If you realize how powerful it could be to send out emails, which result in gaining extra sales as well as leads, you will eventually be able to formulate a marketing campaign making your business more profitable than before.

Cheapest as well as Effective Advertising Technique

Nevertheless, email marketing is one of the lucrative ways for promoting any business. With the passage of time, you can form a mailing list with numerous potential customers who show deep interest in whatever you are offering by giving you their email address.

Communicating with your subscribers is absolutely free and each of your email results in huge sales.

Underestimating the Power of Email Marketing is a Mistake

Email marketing tool is neither dead nor obsolete. Email marketing provides you more control and access over the message. In fact, by giving their email address, subscribers actually permit you to contact them. This action reveals their interest in whatever you have to offer.

Through email marketing, you are provided with the opportunity to form a strong relationship with your subscribers. This relationship is the one that empowers you as people like doing business with people. Looking after your list properly means your subscribers will like you more and trust as well. Ultimately, you are provided with a much better opportunity of increasing sales than your competitors.

Now you have understood the power of email marketing, you can create and run campaigns yourself and continue to establish a stronger bond with your online customers.

Becoming successful in creating a winning email marketing campaign and establishing a relationship with your customers, is surely a big achievement of yours. This is because, you actually become successful in winning their trust and acquiring their email address is definitely a huge and a rewarding responsibility.

If you do it properly, you will see your business profits bar rise. If you do it badly, you will see your business sales to decrease and it may also damage your brand reputation.

6 Tips to Make Your Email Marketing Campaigns Productive

It Should be Interesting

Make sure you have included lots of valuable information in all your messages. It should be in a way that captures your reader’s interest. Avoid sending out sales pitches or making it only about you. Add information that is actually interesting and useful for your target audience. If your subscribers think that you send emails only with the aim of enhancing your sales, they will never feel special or valued and you will fail to stop them from hitting the delete button, or unsubscribing from your list. They will not bother giving a look to your email messages any more.

Provide a Visible Link for Unsubscribing

You might consider it as a negative approach, but it is in fact a positive one. Your readers feel comfortable when they feel that they have full control and are not being pressurized to do anything. Therefore, never forget to include a link for unsubscribing in your email. Trying to hide it or not providing any link will only earn you frustration and anger of your subscribers, leading you to achieve completely opposite results of what you want to achieve.

Ask for Feedback

Feedback from your audience is necessary to make your relationship with them stronger and to enhance your email marketing projects. Therefore, keep asking for opinions, suggestions or feedback from your readers. Another way to receive passive feedback is through email marketing programs that track information regarding the number of people opening up your emails, or clicking on the links present there. All such feedbacks are essential for you to continuously improving and engaging with your audience.

Targeting the Right People

It is important to target the right people to achieve fruitful results. If you keep sending your emails to wrong customers, you will achieve nothing but their aggression and annoyance. Targeting wrong audience is simple a wastage of time of both, you and the targeted people. It is better to put in your efforts and time in your campaigns targeting audience who is actually interested in hearing from you.

Try Making Your Email Messages Mobile Friendly

In this technological world, your customers now can access their email messages on their tablets or mobiles. Therefore, it is of utmost importance that you format your emails correctly to ensure that you can read them easily.

Make Exclusive Offers Only for Your Mailing List Subscribers

You can show your gratitude to your subscribers by sending exclusive special offers, which is not available anywhere on your website. Such offers can be free delivery, discounts or any other deal that attract your customers encouraging them to buy from you.

Email Marketing – A Strong Foundation Makes All the Difference

Index
1. Understanding email marketing
2. Different types of email marketing
3. Major issues related to spam
4. How to utilize email marketing for specific businesses

Understanding Email marketing

The ubiquitous email still survives. Research shows that checking email inboxes is one of the most common activities that we do online, even today. Email was and still is one of the most popular means of personalized conversation tools on the internet. Today with social media making waves, everything is watched, read and talked about. Hence the significance of email to deliver a personal message becomes much more powerful. The reach and power of the email was never doubted even with social media making such a huge impact.
Since some time now, online marketing has become very popular. Email marketing is an integral part of the entire process. Many huge corporations and also small vendors today make use of email marketing as a means of directly reaching their message to prospective clients.

Advantages of emails:

Include content as required, can be words, pictures, videos anything we can imagine, making it highly personalized.
Deliverability is easier, safe and stays within reasonable limits.
No limits to amount of emails that can be sent.
The reader can choose to read or discard solely on his own terms.
What started off as a simple mechanism to send personalized messages over the internet email has turned into something which is used for a lot more than that. It has become a marketing tool, a networking option and a means of getting the word around. Email marketing is a force to reckon with. It has various benefits which can be utilized as per need. The high level of personalization along with the various types that the simple email can morph into has made it a very versatile tool. This is one the main reasons why it has not died down at all.

Email marketing is a concept which is business worthy, strong and gives amazing results when used according to plan. Many huge corporations and businesses have relied on email marketing as a tool to market their products, stay in touch with their customers and increase customer involvement. The versatility of the email has enabled businesses to modify it according to their needs. Email marketing has caught on in a big way and with businesses looking for profitable options to traditional marketing tools, email marketing in one of the biggest choices.
Different types of email marketing

Emails sent as email marketing is broadly classified as promotional emails or advertising emails and information emails.

• Promotional mails include advertisement mails, newsletters which also promote the brand, offer mails and so on.
• Information mails also include newsletters which are precise and give only information, transactional emails, and direct emails and so on.

Email marketers use these types of emails to their advantage. Since there are so many different types, it makes it very easy to adapt a simple email to your specific needs and ends. It is up to the marketers to vary the emails according to the requirements and take advantage of it.

Promotional emails:

These are used traditionally to approach clients. It is one of the first steps to advertising through emails.

An email marketer basically uses an email to promote his brand or product. It is a simple straight forward process. Advertising emails can range from simple brochures to detailed product descriptions with videos and animation. When email marketing kicked off marketers used it to its full potential. The amount of content kept increasing with time. Introduction of links, animation, and video happened in quick progression.

All these developments were happening because of the feedback that they were receiving from the clients. The market was responding in a very positive manner. The customer had the freedom to read what he wants and when he wants. This made perfect sense to him. He could also get back to the marketer if he had any requests. He could also make use of the links provided according to his convenience. This was a very beneficial feature. The customer could do all the research that he needed, all the marketer had to do was point him in the right direction.

Pointing a client in the right direction was of paramount importance. Email templates are available on the internet which helps the marketer to get the right message across.
Designing a good email for advertising

Some of the main features of a typical promotional email are as follows:

Content
Length
Market or audience
Scheduling
We need to keep a few pointers in mind while designing a good promotional email. The dangers of spam have to be suitably addressed. To ensure this happens sticking to certain guidelines is beneficial. Getting blacklisted is a definite no no. sending out bulk emails is also not a very popular thing to do now. Segmentation and understanding the customers need makes an email marketers work much easier. Narrowing down your list and ensuring that you do not send out mails which reach inboxes completely disconnected from your specific demographic.

Hence a little bit of research is required while going about building a mailing list. Contact lists are found aplenty over the internet. There are various websites dedicated to the task of collecting genuine and hard data. They even have search engines which help us in narrowing down the criteria to a thin line. All these are benefits that we should use. To this mailing list also include addresses which we have ourselves collected. This makes sense as we will have inputs of our own.